Social media is an ever-changing tool that many companies are now leveraging on platforms such as Facebook and Twitter. As technology evolves so does social media and vice versa. Specific tools are used in social media to help you and your company to better understand what works with your audience/followers. Tools such as ArgyleSocial, which comes at a cost and a free tool such as BackTweets allows you and/or your company to manage multiple social media accounts and understand what is effective and what can be changed in your current social media strategies.
ArgyleSocial is a marketing company which has created a marketing platform to unite all of your company’s marketing efforts. ArgyleSocial (n.d.) writes Tie social actions to real business results — such as opportunities won — by synchronizing prospect and customer actions across all of your analytic softwares. In addition, the ArgyleSocial marketing platform Monitor your social presence when you’re away with rules and notifications, automatically publish content to ensure you’re always active online, and use social tagging to ensure you’re sending the right message to the right contacts.
This platform allows you and your company to synch all of your social media platforms to create consistency and monitor the impact your social media has on consumers in their purchasing habits or maybe their social interaction with you online.
A tool such as BackTweets is more specific to one social media platform being Twitter. BackTweets is a twitter time machine, which enables you to search through a tweet history for tweets that link back to your site. As a free web app, BackTweets lets you search through a tweet archive for URLs sent via twitter. URLs are found regardless of the form they were tweeted in and include: full URL links, shortened URLs and URLs without the WWW prefix. BackTweets is a great tool for tracking your social media pulse- see how many people are talking about you, who is talking about you, and what they are saying. (About BackTweets, 2012)
With hundreds of tools available to companies and individuals for use, social media can be leveraged more effective and efficiently. It is up to you and/or your company to determine what tools are right for your goals and objec tives in your social media campaigns. A great listing of social media tools can be found on the following website: http://socialmediatoday.com/pamdyer/1458746/50-top-tools-social-media-monitoring-analytics-and-management-2013 . These tools are the best way for you and your company to analyze and measure your current social media efforts.
About BackTweets. (2012). Retrieved from BackTweets: http://backtweets.com/about/
Social Media Management and Marketing Automation Integrations. (2013). Retrieved from ArgyleSocial: http://argylesocial.com/features/social-media-marketing-automation